Softpanorama

May the source be with you, but remember the KISS principle ;-)
Home Switchboard Unix Administration Red Hat TCP/IP Networks Neoliberalism Toxic Managers
(slightly skeptical) Educational society promoting "Back to basics" movement against IT overcomplexity and  bastardization of classic Unix

Excerpts from Manufacturing Consent

Noam Chomsky interviewed by various interviewers

Manufacturing Consent: Noam Chomsky and the Media, 1992

QUESTION: You write in Manufacturing Consent [(Pantheon, 1988)] that it's the primary function of the mass media in the United States to mobilize public support for the special interests that dominate the government and the private sector. What are those interests?

CHOMSKY: Well, if you want to understand the way any society works, ours or any other, the first place to look is who is in a position to make the decisions that determine the way the society functions. Societies differ, but in ours, the major decisions over what happens in the society -- decisions over investment and production and distribution and so on -- are in the hands of a relatively concentrated network of major corporations and conglomerates and investment firms. They are also the ones who staff the major executive positions in the government. They're the ones who own the media and they're the ones who have to be in a position to make the decisions. They have an overwhelmingly dominant role in the way life happens. You know, what's done in the society. Within the economic system, by law and in principle, they dominate. The control over resources and the need to satisfy their interests imposes very sharp constraints on the political system and on the ideological system.

QUESTION: When we talk about manufacturing of consent, whose consent is being manufactured?

CHOMSKY: To start with, there are two different groups, we can get into more detail, but at the first level of approximation, there's two targets for propaganda.

QUESTION: ... You outlined a model -- filters that propaganda is sent through, on its way to the public. Can you briefly outline those?

CHOMSKY: It's basically an institutional analysis of the major media, what we call a propaganda model. We're talking primarily about the national media, those media that sort of set a general agenda that others more or less adhere to, to the extent that they even pay much attention to national or international affairs.

Now the elite media are sort of the agenda-setting media. That means The New York Times, The Washington Post, the major television channels, and so on. They set the general framework. Local media more or less adapt to their structure.

And they do this in all sorts of ways: by selection of topics, by distribution of concerns, by emphasis and framing of issues, by filtering of information, by bounding of debate within certain limits. They determine, they select, they shape, they control, they restrict -- in order to serve the interests of dominant, elite groups in the society.

The New York Times is certainly the most important newspaper in the United States, and one could argue the most important newspaper in the world. The New York Times plays an enormous role in shaping the perception of the current world on the part of the politically active, educated classes. Also The New York Times has a special role, and I believe its editors probably feel that they bear a heavy burden, in the sense that The New York Times creates history.

That is, history is what appears in The New York Times archives; the place where people will go to find out what happened is The New York Times. Therefore it's extremely important if history is going to be shaped in an appropriate way, that certain things appear, certain things not appear, certain questions be asked, other questions be ignored, and that issues be framed in a particular fashion. Now in whose interests is history being so shaped? Well, I think that's not very difficult to answer.

Now, to eliminate confusion, all of this has nothing to do with liberal or conservative bias. According to the propaganda model, both liberal and conservative wings of the media -- whatever those terms are supposed to mean -- fall within the same framework of assumptions.

In fact, if the system functions well, it ought to have a liberal bias, or at least appear to. Because if it appears to have a liberal bias, that will serve to bound thought even more effectively.

In other words, if the press is indeed adversarial and liberal and all these bad things, then how can I go beyond it? They're already so extreme in their opposition to power that to go beyond it would be to take off from the planet. So therefore it must be that the presuppositions that are accepted in the liberal media are sacrosanct -- can't go beyond them. And a well-functioning system would in fact have a bias of that kind. The media would then serve to say in effect: Thus far and no further.

We ask what would you expect of those media on just relatively uncontroversial, guided-free market assumptions? And when you look at them you find a number of major factors determining what their products are. These are what we call the filters, so one of them, for example, is ownership. Who owns them?

The major agenda-setting media -- after all, what are they? As institutions in the society, what are they? Well, in the first place they are major corporations, in fact huge corporations. Furthermore, they are integrated with and sometimes owned by even larger corporations, conglomerates -- so, for example, by Westinghouse and G.E. and so on.

So what we have in the first place is major corporations which are parts of even bigger conglomerates. Now, like any other corporation, they have a product which they sell to a market. The market is advertisers -- that is, other businesses. What keeps the media functioning is not the audience. They make money from their advertisers. And remember, we're talking about the elite media. So they're trying to sell a good product, a product which raises advertising rates. And ask your friends in the advertising industry. That means that they want to adjust their audience to the more elite and affluent audience. That raises advertising rates. So what you have is institutions, corporations, big corporations, that are selling relatively privileged audiences to other businesses.

Well, what point of view would you expect to come out of this? I mean without any further assumptions, what you'd predict is that what comes out is a picture of the world, a perception of the world, that satisfies the needs and the interests and the perceptions of the sellers, the buyers and the product.

Now there are many other factors that press in the same direction. If people try to enter the system who don't have that point of view they're likely to be excluded somewhere along the way. After all, no institution is going to happily design a mechanism to self-destruct. It's not the way institutions function. So they'll work to exclude or marginalize or eliminate dissenting voices or alternative perspectives and so on because they're dysfunctional, they're dysfunctional to the institution itself.

Now there are other media too whose basic social role is quite different: it's diversion. There's the real mass media-the kinds that are aimed at, you know, Joe Six Pack -- that kind. The purpose of those media is just to dull people's brains.

This is an oversimplification, but for the eighty percent or whatever they are, the main thing is to divert them. To get them to watch National Football League. And to worry about "Mother With Child With Six Heads," or whatever you pick up on the supermarket stands and so on. Or look at astrology. Or get involved in fundamentalist stuff or something or other. Just get them away. Get them away from things that matter. And for that it's important to reduce their capacity to think.

Take, say, sports -- that's another crucial example of the indoctrination system, in my view. For one thing because it -- you know, it offers people something to pay attention to that's of no importance. [audience laughs] That keeps them from worrying about -- [applause] keeps them from worrying about things that matter to their lives that they might have some idea of doing something about. And in fact it's striking to see the intelligence that's used by ordinary people in [discussions of] sports [as opposed to political and social issues]. I mean, you listen to radio stations where people call in -- they have the most exotic information [more laughter] and understanding about all kind of arcane issues. And the press undoubtedly does a lot with this.

You know, I remember in high school, already I was pretty old. I suddenly asked myself at one point, why do I care if my high school team wins the football game? [laughter] I mean, I don't know anybody on the team, you know? [audience roars] I mean, they have nothing to do with me, I mean, why I am cheering for my team? It doesn't mean any -- it doesn't make sense. But the point is, it does make sense: it's a way of building up irrational attitudes of submission to authority, and group cohesion behind leadership elements -- in fact, it's training in irrational jingoism. That's also a feature of competitive sports. I think if you look closely at these things, I think, typically, they do have functions, and that's why energy is devoted to supporting them and creating a basis for them and advertisers are willing to pay for them and so on.



Etc

Society

Groupthink : Two Party System as Polyarchy : Corruption of Regulators : Bureaucracies : Understanding Micromanagers and Control Freaks : Toxic Managers :   Harvard Mafia : Diplomatic Communication : Surviving a Bad Performance Review : Insufficient Retirement Funds as Immanent Problem of Neoliberal Regime : PseudoScience : Who Rules America : Neoliberalism  : The Iron Law of Oligarchy : Libertarian Philosophy

Quotes

War and Peace : Skeptical Finance : John Kenneth Galbraith :Talleyrand : Oscar Wilde : Otto Von Bismarck : Keynes : George Carlin : Skeptics : Propaganda  : SE quotes : Language Design and Programming Quotes : Random IT-related quotesSomerset Maugham : Marcus Aurelius : Kurt Vonnegut : Eric Hoffer : Winston Churchill : Napoleon Bonaparte : Ambrose BierceBernard Shaw : Mark Twain Quotes

Bulletin:

Vol 25, No.12 (December, 2013) Rational Fools vs. Efficient Crooks The efficient markets hypothesis : Political Skeptic Bulletin, 2013 : Unemployment Bulletin, 2010 :  Vol 23, No.10 (October, 2011) An observation about corporate security departments : Slightly Skeptical Euromaydan Chronicles, June 2014 : Greenspan legacy bulletin, 2008 : Vol 25, No.10 (October, 2013) Cryptolocker Trojan (Win32/Crilock.A) : Vol 25, No.08 (August, 2013) Cloud providers as intelligence collection hubs : Financial Humor Bulletin, 2010 : Inequality Bulletin, 2009 : Financial Humor Bulletin, 2008 : Copyleft Problems Bulletin, 2004 : Financial Humor Bulletin, 2011 : Energy Bulletin, 2010 : Malware Protection Bulletin, 2010 : Vol 26, No.1 (January, 2013) Object-Oriented Cult : Political Skeptic Bulletin, 2011 : Vol 23, No.11 (November, 2011) Softpanorama classification of sysadmin horror stories : Vol 25, No.05 (May, 2013) Corporate bullshit as a communication method  : Vol 25, No.06 (June, 2013) A Note on the Relationship of Brooks Law and Conway Law

History:

Fifty glorious years (1950-2000): the triumph of the US computer engineering : Donald Knuth : TAoCP and its Influence of Computer Science : Richard Stallman : Linus Torvalds  : Larry Wall  : John K. Ousterhout : CTSS : Multix OS Unix History : Unix shell history : VI editor : History of pipes concept : Solaris : MS DOSProgramming Languages History : PL/1 : Simula 67 : C : History of GCC developmentScripting Languages : Perl history   : OS History : Mail : DNS : SSH : CPU Instruction Sets : SPARC systems 1987-2006 : Norton Commander : Norton Utilities : Norton Ghost : Frontpage history : Malware Defense History : GNU Screen : OSS early history

Classic books:

The Peter Principle : Parkinson Law : 1984 : The Mythical Man-MonthHow to Solve It by George Polya : The Art of Computer Programming : The Elements of Programming Style : The Unix Hater’s Handbook : The Jargon file : The True Believer : Programming Pearls : The Good Soldier Svejk : The Power Elite

Most popular humor pages:

Manifest of the Softpanorama IT Slacker Society : Ten Commandments of the IT Slackers Society : Computer Humor Collection : BSD Logo Story : The Cuckoo's Egg : IT Slang : C++ Humor : ARE YOU A BBS ADDICT? : The Perl Purity Test : Object oriented programmers of all nations : Financial Humor : Financial Humor Bulletin, 2008 : Financial Humor Bulletin, 2010 : The Most Comprehensive Collection of Editor-related Humor : Programming Language Humor : Goldman Sachs related humor : Greenspan humor : C Humor : Scripting Humor : Real Programmers Humor : Web Humor : GPL-related Humor : OFM Humor : Politically Incorrect Humor : IDS Humor : "Linux Sucks" Humor : Russian Musical Humor : Best Russian Programmer Humor : Microsoft plans to buy Catholic Church : Richard Stallman Related Humor : Admin Humor : Perl-related Humor : Linus Torvalds Related humor : PseudoScience Related Humor : Networking Humor : Shell Humor : Financial Humor Bulletin, 2011 : Financial Humor Bulletin, 2012 : Financial Humor Bulletin, 2013 : Java Humor : Software Engineering Humor : Sun Solaris Related Humor : Education Humor : IBM Humor : Assembler-related Humor : VIM Humor : Computer Viruses Humor : Bright tomorrow is rescheduled to a day after tomorrow : Classic Computer Humor

The Last but not Least Technology is dominated by two types of people: those who understand what they do not manage and those who manage what they do not understand ~Archibald Putt. Ph.D


Copyright © 1996-2021 by Softpanorama Society. www.softpanorama.org was initially created as a service to the (now defunct) UN Sustainable Development Networking Programme (SDNP) without any remuneration. This document is an industrial compilation designed and created exclusively for educational use and is distributed under the Softpanorama Content License. Original materials copyright belong to respective owners. Quotes are made for educational purposes only in compliance with the fair use doctrine.

FAIR USE NOTICE This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available to advance understanding of computer science, IT technology, economic, scientific, and social issues. We believe this constitutes a 'fair use' of any such copyrighted material as provided by section 107 of the US Copyright Law according to which such material can be distributed without profit exclusively for research and educational purposes.

This is a Spartan WHYFF (We Help You For Free) site written by people for whom English is not a native language. Grammar and spelling errors should be expected. The site contain some broken links as it develops like a living tree...

You can use PayPal to to buy a cup of coffee for authors of this site

Disclaimer:

The statements, views and opinions presented on this web page are those of the author (or referenced source) and are not endorsed by, nor do they necessarily reflect, the opinions of the Softpanorama society. We do not warrant the correctness of the information provided or its fitness for any purpose. The site uses AdSense so you need to be aware of Google privacy policy. You you do not want to be tracked by Google please disable Javascript for this site. This site is perfectly usable without Javascript.

Last modified: March, 29, 2020